Proctor and Gamble made an oopsies by placing two nearly identical ads in the same exact magazine. I first saw the Olay ad and thought the fake scratch and sniff was really clever, I'm a little embarrassed to admit I actually tried to scratch it! But when I saw the second ad for Head and Shoulders shampoo I was really disappointed. In my opinion they took a great ad, and killed it by trying to stretch the creativity too far.